An interview with Sustainability Advocate, Tiffany Chan

Photo from Tiffany’s Facebook Page

Currently completing a Masters in Sustainable Tourism Management and collaborating with not-for-profit destination stewardship organisations, Tiffany Chan‘s commitment is focused on promoting and elevating sustainable tourism, responsible outdoor recreation and community development. She defines herself as an advocate for ‘protecting where we play’, a passion that she has shared throughout her travels to over 60 countries and many backcountry adventures.

In this brief interview, Tiffany expresses her view on the role of audiovisual communication in the context of tourism and how a festival like ART&TUR can contribute resilience and sustainability of the industry, while also discussing the history of her collaboration with the festival and revealing a little about herself and her projects.

What do you think is the role of audiovisual communication in the context of tourism?

T: In the context of tourism, audiovisual communication can act as a powerful tool for education and exploration. It has a way of providing valuable information and knowledge while evoking feeling and emotion through sound and imagery.

Such media production allows for storytelling, creating connection while viewers see things from a different perspective – similar to the sense of a traveler. Expanding our minds, learning about different ways of living, and seeing the world through a different lens are a few of the many reasons why we travel. Audiovisual production can do just that while satisfying our innate curiosity.

It is a useful tool that can be utilized in every facet of the tourism industry. While pushing creative boundaries and innovation, I believe that there is still untapped potential to further utilize audiovisual communication, especially by destinations and tourism organizations.

How can ART&TUR contribute to increasing sustainability and resilience in tourism?

T: As an international film festival, ART&TUR can increase sustainability and resilience in tourism through the sharing of knowledge and best practices. Audiovisual media allows viewers to see, feel and understand topics that are more difficult to digest. It can often speak to a wider range of audiences than an academic paper or scientific report.

These globally produced films, particularly documentaries and educational films, can shine a light on issues and challenges surrounding sustainability and resilience in different destinations, along with best practices and inspiration. This is especially important in the time of a global pandemic.

Overall, ART&TUR brings together the creative minds of passionate individuals. This collaborative approach and motivation to make the world a better place paves the path for change, particularly in tourism.

How many years have you collaborated with ART&TUR and what would you highlight about this collaboration?

T: This is my second year with ART&TUR. This collaboration has been a privilege and very inspiring. The greatest highlight would be witnessing the intersection of tourism and creative storytelling.

As a jury member, I have very much enjoyed how people view and show the world, while learning about places I have yet to explore, different people, and different cultures than my own. Given the global pandemic and travel restrictions, this has been a very refreshing way to feel connected to exploration and adventure.

Tell us a little about yourself and your projects.

T: I am currently completing a Master in Sustainable Tourism Management at Instituto Politécnico de Leiria. My research is focused on how eco-labels, particularly destination certifications, can impact sustainable tourism development.

I am incredibly passionate about adventure tourism and responsible outdoor recreation, as I spend most of my spare time hiking, climbing, or camping in the mountains, particularly in the Canadian Rockies.

I believe we each have a responsibility to protect the places we love most, which is why I volunteer my time to help maintain one of the busiest provincial parks near Vancouver, British Columbia.

After spending the last decade living in different countries and continents, I’ve taken the knowledge I have learned abroad back to Canada, where I plan to focus my career on sustainable management and policies in tourism.

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