“ART&TUR was a turning point in my career in tourism audiovisuals. It was where it all began for me, where I had my first great opportunity to showcase my work and understand the true potential of this segment. I have always enjoyed telling stories through images, but it was at this festival that I realized how audiovisuals can transform the perception of a destination and generate a real impact on tourism.
More than an awards festival, ART&TUR is a space for exchange, learning and growth. Every year, it brings together professionals from different parts of the world, bringing new references, new ways of telling stories and the main trends in the market.
For those who work in tourism audiovisuals, being there is essential to understand the technical developments, the challenges of the sector and how narratives are changing to better connect with the public.
Furthermore, the visibility that the festival provides is enormous. It opens doors, generates networking and puts people in contact who, otherwise, might never have met. Many of the connections I made at ART&TUR led me to new projects, international collaborations and even awards that I would never have won if I had not had this first showcase.
Ultimately, I do not see ART&TUR as just an event, but as a milestone in my career. Without it, my trajectory would have been very different. I am grateful for everything I learned, for the opportunities that arose and for continuing to be part of this incredible community that believes in the power of audiovisual to promote destinations and experiences.”
Marco Calábra